Remembering – Crane Clothing Co

by Colleen Perry

The other day I was going through some old computer files and ran across this very special picture of Crane Clothing Co. It was from December 2016 – our first Christmas season for publishing BSAVVY Magazine. At the time, Brittnay Blackburn (Genova) was our sales rep. She came in all excited one day and announced, “I just sold the cover for our December issue and need a price to give to the advertiser!”

Really? In all the years I’ve been in the publishing industry, most of it as a sales rep, we never “sold” the cover as “ad space”. I mean, who puts an ad on the cover of their magazine? I wasn’t quite sure how this was going to work out, but went along with her to meet with Brian Rincon at Crane Clothing Co. and explore the possibilities.



Our Creative Solution

2016 was also the first year that Future School Fort Smith was open for enrollment. Their first class was a group of 10th graders who were excited to try a new approach to high school. I met with founder Trish Flanagan and she wholeheartedly approved our idea to hold an art contest for the BSAVVY cover. From there, we introduced the project, along with all the contest guidelines which stipulated the image had to include Crane Clothing Company and have a Christmas theme. The winner received a cash prize and gift certificate from Crane along with the opportunity to have their art featured on the cover. Jarred Hurlocker won the contest with this photo.

The cover also included a story featuring Heather and Brian Rincon and their journey to the opening of Crane Clothing Co. This remains one of my favorite success stories. The couple overcame adversity and worked hard to make Heather’s dream of owning her own clothing boutique a reality. You can shop online at craneclothingco.com or at their store at 505 Garrison Ave., Fort Smith.

Time Marches On

in 2017, Jarred Hurlocker came back and interned with us his junior year at Future School. He and fellow student, Benjamin Gray, created eight pages of content in our Spring issue of 2017. Those stories included Ben’s interview with Rham Cunningham (Pedal to the Medal) and Jarred’s interview with local teen band .357. Their internship was a rewarding project led by team member Candise Montemayor.

Within a few months of selling our cover to Brian, Brittany married Jeff Genova. A new adventure took the family to Michigan. Her boys have grown up and she’s now a grandmother!

Candise eventually left our magazine to open her own thriving business, Timeless Oddities and Curiosities. She opened her shop of curiosities in an alcove across from AJ’s Oyster Bar in downtown Fort Smith’s Brunwick Place. What was once a tiny shop in a quaint and somewhat obscure location is now a thriving business on the best downtown corner possible – Garrison and 10th Street across from Cisterna Park where a beautiful water fountain and statue of Ranger William O. Darby invite downtown visitors to sit a spell and soak in the history of a vibrant downtown. And, perhaps, while they’re reflecting, they’ll saunter over to her shop and give more than a curious peek into the many windows where her Timeless Oddities and Curiosities are displayed. Follow Candise on Facebook at: https://bit.ly/timelessoddities

These are just a sampling of the fun stories we’ve covered through the years. Covid19 was a big interruption for BSAVYY. Now that the economy has begun to stabilize, we look forward to sharing more stories and events with our readers. So – here’s to raising a glass of ice cold lemonade to a future of new possibilities here at BSAVVY.

Colleen Perry

Colleen Perry has spent more than 20 years in the publishing industry. Prior to co-founding BSavvy Magazine in late 2015, she spent 10 years in the yachting industry where she developed effective advertising campaigns within the marine industry of high-end yacht builders. It was during this time that she began to realize the value of a publication that offered relevant and timely advertiser-driven content.

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