Your marketplace is always changing. Sometimes, the marketplace can throw a gift in your direction. If you are alert, you'll consider whether or not it's right for you. If it fits, grab it and run with it.

 You take a zillion pictures with your new technological marvels. But how many times have you used your pictures to promote your business?

For years, the word went out. The impending death of small stores was a favorite topic in the media. As usual, they were wrong.

 Getting started -- Talk with another, non-competing, business owner. Set up an open house at your place or at the other business. Both businesses invite current customers/clients with phone calls, emails, Facebook announcements, Twitter tweets, maybe even a news release. Get the word out to as many people as you can. 

Every business owner knows the value of referrals. When people are referred to you, they arrive pretty much open to your products/services.

You are expert at what you do. And the general public is hungry for information. Put the two together, and you have a valuable way to promote your business.

Running a small business teaches the owner many things. One of them is knowing that everything you do carries a risk. Not all risks turn out well, but some do.

Up in the morning, get the kids out the door for school, in the shower and off to work. Weekday mornings are hectic. But, as you swing through McDonalds on Kelley Hwy, your day is going to get better!


BSavvy Magazine

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Fort Smith, AR 72901
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BSavvy Magazine

Colleen Perry

  (479) 653-1221

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